Sell The Sizzle Not The Steak Buyer Beware

To "sell the sizzle not the steak," simply means to sell the benefits of your product not so much the features. It's fine to mention the feature's when trying to close the deal but link them always to the benefits. For instance a car salesman might say this car is equipped with anti-lock brakes, and the benefit is that when you are on a slick surface of highway like rain or ice, your brakes won't lock up and your more able to control the car, if you start to skid, versus a car without this feature. Now I have another explanation of selling the sizzle not the steak. How many of us have seen a movie trailer and it was so riveting that we had to see the movie, only to be dissapointed because the movie was a dud. We were sold the sizzle, and the steak was not fit for human consumption. Be careful of the pomp and glitter, and pay more attention to what's behind it.